APPLIED NUTRICEUTICALS TRADEMARK AND LOGO USAGE REQUIREMENTS

Preface

Trademark and Logo Usage Requirements (“Usage Requirements”) set forth Applied Nutriceuticals, Inc brands, trademark, logos and slogans. They apply to all Applied Nutriceuticals’ organizations worldwide and to APPLIED NUTRICEUTICALS resellers, distributors, customers, advertising agencies, consultants, professional writers and editors, licensees and other third parties making reference to APPLIED NUTRICEUTICALS trademarks. APPLIED NUTRICEUTICALS reserves the right to modify these Usage Requirements as it deems necessary or appropriate, including by written agreement or license with third parties.

Rules of Proper Trademark Use

Use of APPLIED NUTRICEUTICALS Trademarks as Adjectives, Never as Nouns
Please follow every APPLIED NUTRICEUTICALS trademark with an appropriate noun consisting of the APPLIED NUTRICEUTICALS product or service that is branded with the mark. APPLIED NUTRICEUTICALS trademarks are adjectives and may not be used as nouns, or alone as a shorthand way of identifying a product or service. The APPLIED NUTRICEUTICALS trademark should be used as an adjective describing a product or service of APPLIED NUTRICEUTICALS.
No Possessives, Plurals, Verbs or Puns
APPLIED NUTRICEUTICALS works hard to build customer goodwill, and it uses its trademarks to harness that goodwill. Please use the marks as they are designed and intended. Since a trademark is not a noun, it must never be used in possessive or plural forms, and should never be used as a verb or a pun.
Proper Trademark Attribution: Symbols and Legends
Trademark ownership is attributed in two ways, with the use of a trademark symbol (™ or ®) after the following trademark, and with a trademark legend, usually found at the end of a document in legible text following the copyright notice. Remember, mere inclusion of a trademark symbol and legend does not entitle you to use an APPLIED NUTRICEUTICALS trademark.

Trademark Symbols:
Assuming you are permitted to use a APPLIED NUTRICEUTICALS trademark, please make sure to attribute the mark with the proper symbol. Always use the ™ symbol immediately after the trademark. Trademark symbols should be used on APPLIED NUTRICEUTICALS trademarks as follows:

On products, product labels, and packaging, use an appropriate symbol in each prominent use of the trademark.
In every other context, use an appropriate symbol in both the first prominent use of the trademark (in headlines, banners, etc.) and in the first use in the text of the body copy.
Always use the appropriate symbol incorporated into any of APPLIED NUTRICEUTICALS’ logos.

Trademark Legends:
The trademark legend is the legal text that identifies APPLIED NUTRICEUTICALS’ trademarks. The legend should be printed in legible type and in a location typically used for copyright and other legal notices. For example, the legend may be printed at the end of a document, on the back of a package, on the front cover of documentation, or on the bottom of a web page.

Unless you have an agreement with APPLIED NUTRICEUTICALS that indicates otherwise, use the APPLIED NUTRICEUTICALS legend in any material referencing any APPLIED NUTRICEUTICALS trademark. Please note that third party licensees will often be legally obligated by license to use an APPLIED NUTRICEUTICALS trademark legend that also indicates that the APPLIED NUTRICEUTICALS trademarks are used under license.

Use of APPLIED NUTRICEUTICALS Logos

General Rule: Do not assume you are permitted to use APPLIED NUTRICEUTICALS logos.
Except as specifically provided by license or other agreement with APPLIED NUTRICEUTICALS, third parties may not use any APPLIED NUTRICEUTICALS logo for any purpose. Even when accurately describing a relationship with APPLIED NUTRICEUTICALS or support of APPLIED Nutriceuticals’ technology, third parties should not use an APPLIED NUTRICEUTICALS logo in the absence of an agreement.
No Re-Logoing, Co-Logoing or Logo Removal
Resellers of APPLIED NUTRICEUTICALS products may never alter or modify the APPLIED NUTRICEUTICALS corporate logo or APPLIED NUTRICEUTICALS trademarks that are affixed to or appear on the APPLIED NUTRICEUTICALS products they resell. Similarly, re-logoing (replacing a APPLIED NUTRICEUTICALS trademark with the reseller’s logo or mark) and co-logoing (adding the reseller’s logo or mark to the APPLIED NUTRICEUTICALS product) are not permitted in the absence of a written agreement with APPLIED NUTRICEUTICALS.

Use of APPLIED NUTRICEUTICALS Trade Dress by Third Parties Prohibited
Third parties generally are prohibited from using APPLIED NUTRICEUTICALS trade dress for their own products, including any of the distinctive ornamental features of APPLIED NUTRICEUTICALS products and packaging. Any such use must be approved by APPLIED NUTRICEUTICALS Legal.

Use of APPLIED NUTRICEUTICALS Trademarks with Non-APPLIED NUTRICEUTICALS Goods or Services or with unauthorized use of APPLIED NUTRICEUTICALS Trademarks
Only certain, approved uses of a APPLIED NUTRICEUTICALS trademarks may be made by APPLIED NUTRICEUTICALS business allies, licensees, and other third parties. In addition to the other provisions set forth in these Usage Requirements, the following rules apply to any use of a APPLIED NUTRICEUTICALS trademark logo in association with a third party product or service.

No Use of APPLIED NUTRICEUTICALS Marks in Non-APPLIED NUTRICEUTICALS Company, Product, or Service Names.
Unless a third party enters into a written agreement with APPLIED NUTRICEUTICALS, third parties generally may not use any APPLIED NUTRICEUTICALS trademark, as or part of their company or product names.
Do Not Adopt Any Marks or Names That Are Confusingly Similar to a APPLIED NUTRICEUTICALS Trademark
Unauthorized use of APPLIED NUTRICEUTICALS trademarks or of marks that are confusingly similar to APPLIED NUTRICEUTICALS trademarks may constitute an infringement of APPLIED NUTRICEUTICALS’ trademark rights.
Do Not Attempt to Claim Rights in APPLIED NUTRICEUTICALS Trademarks.
Third parties may not state or suggest that they have, or are claiming rights, in any APPLIED NUTRICEUTICALS trademark.
Make the Source Clear.
When third parties use APPLIED NUTRICEUTICALS trademarks, they must do so in a manner that does not create potential confusion over the source of any products or services. Customers must not be given the impression that APPLIED NUTRICEUTICALS is the source or has approved of the use of the trademarks in connection with publications, products, services, trade shows, conferences, or expos.
Permitted Descriptive Use of the APPLIED NUTRICEUTICALS Trademarks on Web Sites and Domain Names
Third parties are permitted to use APPLIED NUTRICEUTICALS trademarks on web sites or in domain names as long as:

The content of the website meets all of these Usage Requirements;
The use of the domain name is not misleading or likely to cause confusion; and
The use meets the following additional standards:

The principal or secondary level domain name of the third party should not be identical or virtually identical to any APPLIED NUTRICEUTICALS trademark, since this is likely to cause customer confusion or imply that the web site is affiliated with or sponsored by APPLIED NUTRICEUTICALS.
The web site owner should not use an APPLIED NUTRICEUTICALS trademark in his or her company name, product names, or service names. Thus, if the domain contains a APPLIED NUTRICEUTICALS trademark, that domain should not also be a company or product name.
The web site owner should not register the domain name as a trademark or service mark and should not claim any trademark or similar proprietary rights in the domain name.